Sorry for the delay everyone. Wanted to write something on this one as I don't think anyone else has done a writeup to this chapter.
Starts off Ulmeyda doing a pirate broadcast to show both a stadium blow up (probably his own doing), all the while talking about the sort of upright citizens attend this "Stacy" concert, and to challenge Garcian, by name, to come find him, or else he "...won't have meaning".
Garcian sets off to talk to Harmon, though he steps in on him getting taken advantage of by Samantha, and by "taken advantage", I mean she's having sex with him, while he's damn near comotose. Harmon explains, after he "Wakes up", that he's going to stay and send Garcian to take care of Ulmeyda. Garcian's contact also confirms the broadcast happened, and marks Ulmeyda as the target. Suda shows that he understands enough about American culture to have Garcian explain that, "The no one wears a "Texas Bronco" shirt, except in Texas."
As the mission starts, we're greated with animated dialogue with what seems to be the only living people around in Inter-City, home of Ulmeyda's company "First Life". Otherwise, the only thing that's plentiful are the Smiles, and on Deadly, the Main Street is one of the most difficult places to deal with them, only with the numbers that keep respawning, and the fact that one of the runners spawn there too. It's painful before the Gas Station. Also, this place has the Ulmeyda Smiles, which are pretty goofy as they pretty much prance in a set pattern, and really won't bother you unless you're in their way, or you shoot them anywhere but their shirts. Also, Giant Smiles are a pain if you're trying to get blood from them. If not, wait for them to stop, turn around and run away as they fall. You won't take any damage, and they still blow up when they fall.
Some interesting things happen in this town. First, Iwarzu won't help you, but the ghost of cult members will pretty much take his spot. Julia's ghost will come in and actually thank you for killing her, as she explains it was the only freedom she would be able to get from her life becoming a commodity. Travis also fills in blanks about "First Life" that paints a picture of a corporation that shouldn't even be in business. Corporate phrases, late deliveries, and buzz words that really don't mean anything. Also, reading a password of the shirt of an Air-Humping Travis is really funny. To progress past the town, you have to collect a full set of bottlecaps from the Ulmeyda collection. It really paints a picture of how crazy someone is to have their own collectable pieces in his image, especially when some of them are really weird (Ulmeyda the Cheerleader? What's that bunny thing anyway?). Also, you do meet living people in the town, but it's all done in animated cut-scenes. What's interesting is they all seem to paint a picture of Ulemyda that really shouldn't even be as successful as he really is.
After passing every puzzle, and finding out the truth of "First Life", you finally meet Ulmeyda in person, and he's some crazy, Howard Hughs like person in a spacesuit. He explains that he wanted to formally request Garcian to kill him should he turn into a Smile, only to have the military come in and do something to Ulmeyda. I'm not entirely sure. He, surprise, becomes a smile, and you have to kill him...by shooting his Disembodied Afro.
I don't know, I seem to have a lot of difficulty analyzing this chapter. It doesn't push the political story-arch at all, and it seems like one of those filler anime episodes, though that's not saying there's anything bad about this story. It's a representation of how Suda views ways to bullshit your way to power. Ulmeyda found out that he take huge risks, found out how to convince people into following corporate brand without delivery any goods, and was able to make a city and psudo-religion out of his learnings. But it leaves more questions than answers. Why was the military after him? Why did he turn into a Smile? Why are there smiles there in the first place?